What is the meaning of Color Psychology | Understanding the Meaning of Colors in Color Psychology
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| What is the meaning of Color Psychology | Understanding the Meaning of Colors in Color Psychology |
Color psychology is the study of color as a determinant of human behavior. Examples include quantification of individual color preferences and investigating the relationship between shirt color and match outcome in English football. However, the interface between color and environmental stimuli is a highly complex interface and one which is open to the influence of a large number of factors. In addition, there are a number of key reasons why the principle of caveat emptor should prevail in regard to color psychology, especially in regard to information about colour psychology found in mainstream media and popular culture
What is the meaning of Color Psychology | Understanding the Meaning of Colors in Color Psychology
Influence of color on perception
Perceptions not obviously related to color, such as the palatability of food, may in fact be partially determined by color. Not only the color of the food itself but also that of everything in the eater's field of vision can affect this. (Alcaide, J. et al., 2012). Josef Albers' role in the understanding of color perception was through his research of how colors interact with each other. He also studied the optical illusions of color and how different hues looked the same. This was during his tenure at Yale University.[4]Placebo effect
The color of placebo pills is reported to be a factor in their effectiveness, with "hot-colored" pills working better as stimulants and "cool-colored" pills working better as depressants. This relationship is believed to be a consequence of the patient's expectations and not a direct effect of the color itself Consequently, these effects appear to be culture-dependent.Blue public lighting
In 2000, Glasgow installed blue street lighting in certain neighborhoods and subsequently reported the anecdotal finding of reduced crime in these areas. This report was picked up by several news outlets A railroad company in Japan installed blue lighting on its stations in October 2009 in an effort to reduce the number of suicide attempts, although the effect of this technique has been questionedColor preference and associations between color and mood
Color has long been used to create feelings of coziness or spaciousness. However, how people are affected by different color stimuli varies from person to person.Blue is the top choice for 35% of Americans, followed by green (16%), purple (10%) and red (9%).
A preference for blue and green may be due to a preference for certain habitats that were beneficial in the ancestral environment as explained in the evolutionary aesthetics article.
There is evidence that color preference may depend on ambient temperature. People who are cold prefer warm colors like red and yellow while people who are hot prefer cool colors like blue and green.
Some research has concluded that women and men respectively prefer "warm" and "cool" colors.
A few studies have shown that cultural background has a strong influence on color preference. These studies have shown that people from the same region regardless of race will have the same color preferences. Also, one region may have different preferences than another region (i.e., a different country or a different area of the same country), regardless of race.
Children's preferences for colors they find to be pleasant and comforting can be changed and can vary, while adult color preference is usually non-malleable.
Some studies find that color can affect mood. However, these studies do not agree on precisely which moods are brought out by which colors.
A study by psychologist Andrew J. Elliot tested to see if the color of a person's clothing could make them appear more sexually appealing. He found that to men, women dressed in the color red were significantly more likely to attract romantic attention than women in any other color. However, for women, the color of one's shirt made no difference in their level of attractiveness.
Despite cross-cultural differences regarding what different colors meant there were cross-cultural similarities regarding what emotional states people associated with different colors in one study. For example, the color red was perceived as strong and active.
The meaning of colors can vary depending on culture and circumstances.
Each color has many aspects to it but you can easily learn the language
of color by understanding a few simple concepts which I will teach you
here.
Non-verbal Communication
Color is a form of non verbal communication. It is not a static
energy and its meaning can change from one day to the next with any
individual - it all depends on what energy they are expressing at that point in time.
For example, a person may choose to wear red on a particular day and
this may indicate that this is their favorite (personality) color, or they are ready to take action, or they may be
passionate about what they are going to be doing that day, or again it
may mean that they are feeling angry that day, on either a conscious or
subconscious level. All are traits of the color red.
The Meaning of Colors
Red is the color of energy, passion, action, ambition and determination. It is also the color of anger and sexual passion.
Orange is the color of social communication and optimism. From a
negative color meaning it is also a sign of pessimism and
superficiality.
Green
is the color of balance and growth. It can mean both self-reliance as a
positive and possessiveness as a negative, among many other meanings.
Blue is the color of trust and peace. It can suggest loyalty and integrity as well as conservatism and frigidity.
Indigo
is the color of intuition. In the meaning of colors it can mean
idealism and structure as well as ritualistic and addictive.
Purple is the color of the imagination. It can be creative and individual or immature and impractical.
The color meaning of turquoise is communication and clarity of mind. It can also be impractical and idealistic.
The color psychology of pink is unconditional love and nurturing. Pink can also be immature, silly and girlish.
In
the meaning of colors, magenta is a color of universal harmony and
emotional balance. It is spiritual yet practical, encouraging common
sense and a balanced outlook on life.
With the meaning of colors, in color psychology, yellow is the
color of the mind and the intellect. It is optimistic and cheerful.
However it can also suggest impatience, criticism and cowardice.
The color brown is a friendly yet serious, down-to-earth color that relates to security, protection, comfort and material wealth.
From
a color psychology perspective, gray is the color of compromise - being
neither black nor white, it is the transition between two non-colors. It is unemotional and detached and can be indecisive.
Silver has a feminine energy; it is related to the moon and the
ebb and flow of the tides - it is fluid, emotional, sensitive and
mysterious.
Gold
is the color of success, achievement and triumph. Associated with
abundance and prosperity, luxury and quality, prestige and
sophistication, value and elegance, the color psychology of gold implies
affluence, material wealth and extravagance.
White
is color at its most complete and pure, the color of perfection. The
color meaning of white is purity, innocence, wholeness and completion.
Black
is the color of the hidden, the secretive and the unknown, creating an
air of mystery. It keeps things bottled up inside, hidden from the
world.
Sources
What is the meaning of Color Psychology | Understanding the Meaning of Colors in Color Psychology
